UTM Link Builder
Add UTM campaign parameters to any URL so you can track traffic in your analytics.
How to use
- Enter your destination URL.
- Fill in source, medium and campaign (term and content are optional).
- Copy the tagged link and use it in your campaign.
How the UTM Link Builder works
Builds tracked campaign URLs with UTM parameters so analytics can attribute traffic to the specific source, medium and campaign that produced it.
UTM parameters are appended to the URL as query string values. Analytics platforms read them and populate their acquisition reports.
?utm_source= · utm_medium= · utm_campaign= · utm_term= · utm_content=
Worked example
https://example.com/?utm_source=newsletter&utm_medium=email&utm_campaign=spring_sale attributes the visit to a specific email campaign.
Things worth knowing
- Source, medium and campaign are the three that matter. Term and content are optional and used for keyword and A/B variant detail.
- UTM values are case-sensitive in most tools, so Email and email become two separate rows. Pick lowercase and stay consistent.
- Never put UTM parameters on internal links — they overwrite the original attribution and make your own site appear as the traffic source.
Frequently asked questions
What are UTM parameters?
Tags added to a URL that tell analytics tools where your traffic came from — the source, medium and campaign.
Do UTM tags affect SEO?
They're for tracking, not ranking; use them on campaign links rather than internal site links.
What is the difference between source and medium?
Source is where the traffic came from (newsletter, google, twitter); medium is the channel type (email, cpc, social).